After the Great Change, Marlboro had to alter its approach to selling their products. This is one of the first ads they ran using the new Marlboro Boi.
On a side note, I know that many people absolutely loathe smoking, and to those people, I do not mean to offend. I simply thought that the Marlboro Man was such an historical symbol of (white) masculinity that it would be fun to turn that whole idea on its head. Whatever the case, take this little parody for what it is -- just a bit of fluff that isn't to be taken seriously.